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Comprehensive Privacy Policy of Dead Serious MMA

Last Updated: September 2023

Introduction and Overview

This Privacy Policy ("Policy") governs the collection, use, and disclosure of personal information by Anthony Valentine Productions, doing business as AVP.Live ("Company," "we," "us," "our"). The Policy applies to our website, applications, ticket sales platforms, social media marketing, and other platforms and services that link to this Policy (collectively, "Services").

Contact Details

For any inquiries about this Policy or our privacy practices, contact:

Categories of Information Collected

Personal Data

We may collect the following types of personal information:

  • Identifiers such as names, email addresses, IP addresses, and telephone numbers

  • Commercial transaction data, including payment and billing details

  • Internet activity, such as your interaction with our Services

  • Event-related photography and videography

Methods of Data Collection

We collect this information through:

  • Automatic data collection technologies like cookies

  • User-submitted forms and communications

  • Third-party platforms when you interact with our social media pages

How We Use Your Data

Usage of Collected Data

We use the information for:

  • Transaction processing and customer service

  • Promotional communications

  • Targeted social media advertising

  • Market research and analytics

A2P 10DLC Compliance

For text messaging, we adhere to the guidelines for Application-to-Person (A2P) 10-Digit Long Code (10DLC) campaigns, including but not limited to:

  • Obtaining explicit user consent before sending promotional messages

  • Providing clear opt-out instructions in every message

Marketing and Social Media Advertising

We leverage data analytics and sharing mechanisms with advertising platforms, including social media sites, to deliver targeted content based on user preferences and behavior.

Third-Party Interactions and Data Sharing

Affiliates and Partners

We may share your data with our business partners and affiliates for operational purposes and to offer co-branded services, advertisements, or promotions.

Advertising Networks

We work with third-party advertisers who may set their own cookies and similar technologies to collect information and offer you targeted advertisements.

Compliance with Law Enforcement

We may disclose your information if legally required to do so or for the purposes of verification of identity, law enforcement, or judicial proceedings.

Data Security Measures

Security Protocols

We use various security measures, including SSL encryption and firewalls, to ensure the confidentiality and integrity of your data.

Breach Notification

In the event of a security breach involving your personal information, we will notify you and relevant authorities as required by applicable law.

User Rights and Opt-Out Choices

Access, Correction, and Deletion

You have the right to access, correct, and request deletion of your personal data. To exercise these rights, you may contact us via the methods listed in the "Contact Details" section above.

Data Portability

You also have the right to request a copy of the information that we hold about you.

Opting Out of Communications

For email campaigns, you can opt out by following the "unsubscribe" instructions provided in the email.

For text message campaigns, you can opt out by texting the word "STOP" to the phone number from which you received the SMS. Upon receiving the "STOP" message, we will send you a one-time message to confirm that you have been opted out. After this, you will no longer receive text messages from us unless you opt back in.

Cookies and Tracking Mechanisms

Cookie Policy

Our Services employ cookies and similar tracking technologies. You have the option to manage or disable these through your browser settings.

Legal Jurisdiction and Cross-Border Data Transfers


This Policy is governed by the laws of the State of New Jersey.

International Transfers

We may store and process data in various locations worldwide, including through third-party service providers.

Policy Changes and Updates

We reserve the right to modify this Policy. Any changes will be posted here, and we may also provide additional notifications.

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